By Minal Bopaiah Once you've got the basics of landing page and paywall design down, it's a good idea to test a few additional ideas to boost your conversion rate. One of the ideas proven to increase click-throughs and subscription sales rates, especially for B2B sites, is to have the logos of name-brand clients on your landing page. But there's an art to this sort of endorsement. Given the variety of color and design aesthetic of most company logos,…...
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