By Minal Bopaiah

Once you’ve got the basics of landing page and paywall design down, it’s a good idea to test a few additional ideas to boost your conversion rate.

One of the ideas proven to increase click-throughs and subscription sales rates, especially for B2B sites, is to have the logos of name-brand clients on your landing page.

But there’s an art to this sort of endorsement.

Given the variety of color and design aesthetic of most company logos, just adding them “as is” can actually detract from your conversion rate. That’s because your conversion button will likely get lost among the panoply of colors, like in the example below.

But grayscaling the logos can provide the same sort of third-party endorsement, without detracting attention from your conversion button, as in the example below.

Another key tip is to make sure the logos are below the button, and even below the fold. That’s because third-party endorsements never make the real case for subscribing; that’s what your benefit copy is for. Rather, client logos, testimonials and other social proof help convert the hesitant subscriber, eager for some sort of external validation of their decision.

If you’re looking for more landing page tactics, including tips on incorporating social proof and testimonials, then join Subscription Site Insider and check out our On-Demand Video, “8 Landing Page Tactics to Boost Subscription Sales.”