Subscriber Acquisition
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Every subscription site should list a phone number which prospects and members can call to get their questions answered. But is it better to focus
We like this announcement from the New Yorker about its new digital edition because not only does it have great benefit copy, but also a
If you’re worried about unsubscribes after sending an email blast on behalf of a third party, then take a look at the copy at the
Paying subscribers aren’t the only ones who need onboarding — so do your newsletter sign-ups! Discover a cool tactic in this welcome email.
If you’ve got loyal subscribers they’ve probably already told their friends or co-workers about you. Why not capitalize on that free Word-of-Mouth marketing with a
Text-only emails can have a more one-to-one feel, and can be especially great when presenting existing email recipients with a premium offer.
When you have a robust list of free registered users, you should routinely try to upsell them into a premium membership. But your messaging shouldn’t
Did you know that email marketing is the best acquisition tactic for subscription sales, as reported by more than 150 subscription site executives in our
We like this standard introductory offer from The Boston Globe for the simplicity of its design and copy.
There’s a lot of tips out there about email and content marketing, but what if your product is content? In this in-depth How-To, we highlight
