If you've got loyal subscribers they've probably already told their friends or co-workers about you. Why not capitalize on that free Word-of-Mouth marketing with a Friends and Family discount? Below is a Friends and Family offer from the New York Times to loyal subscribers. We like the text-only format -- a stark contrast to the image-heavy offers they usually make. But make sure to get a second (and third) pair of eyes on your copy so you don't end up with mistakes like signing your name twice!...