Several things we love about this email promotion which was sent by PR News, a 60+ year old paid subscription newsletter, to it's house list of prospects who've opted-in at its site for free info over the years:

One-to-one voice: It's from a names human being, written in the first person almost as a note to a colleague. Although it's a sales pitch, it feels calm and professional rather than hype-y. Multiple links: The email contains links to the landing page in several places throughout, inclu...