If you operate a subscription or membership business - regardless of subscription vertical, industry, consumer focus, or transaction volume - your revenue is impacted by payment trends and market dynamics happening right now. This on-demand online seminar will help you understand payment trends that will impact your business in 2018. it will also walk through the tactics and best-practices subscription merchants should employ to mitigate the negative impact on your profitability from these trends.
When you look at user demand for news on mobile devices, you find hunger and satisfaction. Well, you find some hunger and a lot of satisfaction. In a landscape of free online news, the news app business model that succeeds will be the one that sells something special. The good news is that there is a (small) market for online subscription news, and publishers can make a living serving that market based on features such as excellence, highly valued content, and community.
A recent Pew Research Center study of 14 news magazines shows single copy sales for digital issues are up an average of 30 percent and digital subscriptions are up 6 percent, while print subscriptions and newsstand sales dropped slightly. Though the data varies across titles, most of the magazines saw year-over-year gains in their website traffic as well, reports Pew Research Center.
Every subscriber has a retention point that is the moment in time when they become subscribers for life. When a group reaches this retention point, 70% to 80% become subscribers for life. Robert Skrob, Subscription Insider Guide to Membership Retention, discusses retention points and why moving your businesss retention point earlier in your subscriber lifecycle is the key to long-term growth.
Even in the fast-paced, disruptive world of the SaaS company, performance metrics are an essential part of measuring progress and success - and these four are at your fingertips.
While credit cards are popular, real-time and alternative payments are the wave of the future. Subscription companies that adopt real-time payments will improve revenues, reduce payment churn, and burdensome payment processes.
Given the current scrutiny of subscription-based recurring billing programs, particularly in California, marketers should take the time to re-examine their auto-renewal programs. Lisa B. Dubrow, Esq, our Subscription Insider Guide to Subscription Regulation and Compliance and partner at Dubrow & Bhonslay, explains.
Here is a number to marvel over: $2.3 trillion. Thats the size the subscription revenue marketplace will be in 2020 if economic forecasters are to be believed. Thats up half a trillion dollars from today. Where will this growth emerge, you may ask? And, how can my business capture its share?
While newspaper advertising revenue continues to plummet, some in the industry are looking for a new proportion of subscription revenue to ad revenue. Thats based on recent reports that digital subscriptions -- and digital revenue -- are on the rise. Add in continued confidence in newspapers, especially in an unsettled age of fake news, and maybe, just maybe, a viable news business model is emerging.
Involuntary churn for subscription- and membership-based companies are rising. Its not just due to EMV (chip cards) either. Now that its been a month since the Costco-American Express divorce, we are seeing an 18% increase in decline rates and expect declines to continue to rise in July and August.