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Houghton Mifflin Harcourt (HMH) and digital learning platform BenchPrep are partnering to add new personalized digital learning solutions to CliffsNotes study guides. Beginning with SAT®
When determining marketing attribution, subscription marketers face a unique challenge in calculating attribution and value because the initial transaction is only a fraction of a
Five-on-Friday this week explores the best app builders for subscription businesses, how to innovate inside large corporations, product innovation misconceptions, use of Snapchat Discover, and
Time Inc. reports growing pains with its second quarter financials for the year. Total revenue only dropped $4 million, while digital advertising revenue soared and
Its time to hire your SaaS or subscription-based companys first CFO. Your organization is in a position to warrant a professional executive in this role,
Involuntary churn for subscription- and membership-based companies are rising. Its not just due to EMV (chip cards) either. Now that its been a month since
Five-on-Friday this week explores reducing subscriber churn, how second screen behavior differs by geographic region, chat-bots and your subscription business, the subscription model and marketing
Netflix and Comcast are the latest contestants on “Let’s Make a Deal,” signing an agreement that would put Netflix’s streaming video subscription service on Comcast’s
In a surprising move, Tribune Publishing has rebranded itself as tronc, Inc., launching a redesigned website and jumping ship from the New York Stock Exchange
A recent Pew Research Center study of 14 news magazines shows single copy sales for digital issues are up an average of 30 percent and
