P&G Jumps on Direct-to-Consumer Bandwagon with Tide Pods Subscription
Proctor & Gamble is trying to get in on the direct-to-consumer shopping trend by testing a Tide Pods subscription in Atlanta. Consumers can get Tide Pods delivered right to their door with prices ranging from $16 to $21 per delivery. Will consumers respond favorably when other household good subscription options exist from major retailers?
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