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How to Attribute Your Subscription Customers

Get the biggest return on your marketing investment with proper subscription-focused attribution

Source: Bigstock

Attribution has long been a rung in the marketing ladder, being able to account for customers' touchpoints as they progress through the sales funnel. But that slow-moving tide is turning into a tsunami. Marketing attribution has stepped into the spotlight, and it is becoming a real priority across many top industries. In a survey conducted by the Interactive Advertising Bureau, digital marketers placed cross-channel measurement and attribution as the top focuses of their time ...

 

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Peter Figueredo

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