How to Attribute Your Subscription Customers

Get the biggest return on your marketing investment with proper subscription-focused attribution

When determining marketing attribution, subscription marketers face a unique challenge in calculating attribution and value because the initial transaction is only a fraction of a subscribers lifetime value. Subscription Insider Guide to Customer Acquisition, Peter Figueredo, walks through the basics of marketing attribution and how to apply that to a subscription-based model.
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Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.
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