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August 29, 2016

AlarmForce Admits Wrongly Charging Subscribers Fees After Cancellation

Leave a Comment / Auto-renew Subscription, Business Operations, Consumer Services, Customer Service, FInance, Industry Announcements, News, Payment Processing, Regulation and Compliance, Revenue and Sales, Subscriber Retention, Subscription Business Marketing /

Last week Toronto-based AlarmForce admitted that it had wrongfully charged residential subscribers in certain jurisdictions monitoring fees after they cancelled their service, but before they returned their equipment. The problem could go back as far as August 2013, and AlarmForce is jumping through hoops to try to correct the problem, including issuing refunds with interest retroactively to August 2013. The company has other problems including potential tax liabilities in the state of Florida, but CEO Graham Badun assured its board and customers that AlarmForce will get it right.

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How to Attribute Your Subscription Customers

Leave a Comment / Auto-renew Subscription, Business Strategy, Freemium, Invoiced Subscription, News, Subscriber Acquisition, Subscriber Only /

When determining marketing attribution, subscription marketers face a unique challenge in calculating attribution and value because the initial transaction is only a fraction of a subscribers lifetime value. Subscription Insider Guide to Customer Acquisition, Peter Figueredo, walks through the basics of marketing attribution and how to apply that to a subscription-based model.

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