Best Practice and How To

One of your more difficult tasks as a subscription business owner is optimizing your price so you can realize the maximum life time value and profitability. Finding the pricing that works best for your business requires a consideration of many factors, including price testing, site design and sale pricing. In this best practice article we walk through six tactics to get your testing started on the right track.

Happy Valentine's Day! In this week's edition of Five on Friday, we share highlights from Blockthrough/PageFair's 2020 adblocking report to see how adblocking is moving to mobile, YouTube's advertising revenue hits a staggering $15 billion in 2019, Content Marketing Institute schools us on what we need to know about vanity metrics, Canada warns brands and influencers to follow the rules, and Flipboard launches a subscription video service.

The FTC knows that third-party review sites and the opinions of other customers carry a great deal of persuasive weight. But watch out: the FTC has filed yet another enforcement action reminding sellers that ratings which are the product of buying and selling between the "independent" review site and companies willing to pay for better play, or from employees acting on instructions to stuff the ballot box with five-star ratings are not objective and violate…

VISA will be releasing FAQs focused on promotional and trial offers in February. Lisa B. Dubrow, Esq. outlines what to expect.

Launching a marketing campaign to support an existing or new subscription business, membership, or product? You don't need a big marketing budget to get started, but you do need to market smart. In this Subscription Marketing guide, we outline in detail the 12 steps every subscription marketer needs to understand to kick-start their marketing program and drive profitable revenue, even with a small budget or even little experience.

Understanding the details of subscription marketing for trial offers can make a huge difference in the conversion rates and the lifetime value of your subscribers. Here are 25 tactics to use to maximize the conversion rate on your subscription trial offers.

Research shows that 62% of streaming service cancellers cite price as their reason for quitting. In the face of customer cancellations, it is time to look for ways to improve satisfaction and adjust the value equation.

VISA has issued new rules concerning the acceptance, disclosure and notice obligations of merchants conducting free trial offers and introductory or promotional offers that convert to paid programs. Lisa B. Dubrow, Esq. explains these changes that go into effect on April 18, 2020.

On October 19, 2019 VISA published an updated version of its Product and Service Rules that will impact the acceptance, disclosure and notice obligations of merchants conducting free trial offers and introductory offers that convert to paid programs for both digital and physical goods and services. These changes go into effect on April 18, 2020. Here are the changes recurring merchants. need to understand.

Referrals are one of the most effective ways to generate new subscribers for your site at a very low cost, but not nearly as many subscription businesses use this tactic as they should. In this primer, Subscription Insider walks you through the basic of a Referral Program, complete with a directory of 15 Referral Platforms.