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A data strategy and plan is reflective of an organization’s strategic goals, focus and products. This strategy sets goals for collection and denotes what possible
Kevin Novak discusses the data contained in your CRM, AMS, SMS, and the often unrealized benefits it can provide your business.
Kevin Novak discusses the customer journey in a multi-channel world, which is comprised of a variety of different factors that are in need of consideration.
Content drives websites, software and mobile applications.But creating great content is expensive. It requires deep expertise in a particular subject. Content Acquisition & Content Licensing
INSIDER Guide Kevin Novak explores how we are in the “Age of the Customer” and the many ways in which customers engage with your company
Third in a series of three, INSIDER Guide Kevin Novak explores the digital experience and its relationship to data and analytics, this time focusing on
Second in a series of three, INSIDER Guide Kevin Novak explores the digital experience and its relationship to data and analytics. In this article, Kevin
First in a series of three, INSIDER Guide Kevin Novak explores the digital experience and its relationship to data and analytics. This isn’t your grandfather’s
We are publishing a three-part INSIDE Metrics series on measuring subscription retention.In this article, Part II, we will provide some basic retention measurement concepts; show
To understand your retention opportunities and trends, you need to have a simple way to track attrition patterns. But you also need a methodology which
