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Mapping The Multi-Channel Customer And Member Journey

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"We are in the age of the customer" that is what many across industries are hearing on a daily basis whether in the news, online or in their company or organization meetings.

Some shrug and say "what is so different?" "We have always needed customers to buy our products, read our content or we have always needed members to belong to our organization. We are here to provide to our customers/members and reap the revenue and other benefits." In many regards, those statements are still very tr...

 

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Kevin Novak

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