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Given the current scrutiny of subscription-based recurring billing programs, particularly in California, marketers should take the time to re-examine their auto-renewal programs. Lisa B. Dubrow,
Using affiliate marketers will not give you a pass in creating offers that comply with the law in any negative option sales. Lisa B. Dubrow,
As marketers, you need to support all advertising claims. However, sometimes a claim might appear ambiguous and therefore you might conclude it is not necessary
On September 28th, Californias governor signed into law new requirements for subscription and membership companies with negative option plans. Lisa B. Dubrow, Esq., Subscription Insider
The California superior court has fined subscription company, Beachbody, $3.6 Million after an investigation found it was applying recurring charges for subscription renewals, sometimes after
The FTC has updated its guidelines and FAQs on Influencer testimonials and endorsements, after settling a case and sending warning letters to companies. Lisa B.
When Equifax revealed that hackers stole credit data for 143 million people, the company offered a remedy: a free year enrollment in its data protection
The idea of influencers is not a new one. In fact, theyve been around for decades, often times in the form of a celebrities as
It is reported that a bill in the State of California, California SB 313, is deemed likely to pass. The law would require new rules
The FTC just filed a suit against 59 corporations and three individuals for violating the FTC Act and the Restore Online Shoppers Confidence Act (ROSCA)
