As marketers, you need to support all advertising claims. However, sometimes a claim might appear ambiguous and therefore you might conclude it is not necessary to support. Because food boxes are so popular now we thought we would report on a claim made by a food manufacturer where the definition of local was one focus of the case.
One mistake that many SaaS businesses make is thinking that once a subscription management system is in place, they are all set. In this on-demand seminar, we will outline the strategies and tactics that SaaS companies should employ to grow revenue, by keeping customers engaged.
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Teen Vogue’s print edition is the latest casualty in publisher Conde Nast’s reorganization, reports WWD. In addition, the company will impose a hiring freeze, eliminate about 80 jobs, or approximately 2.5 percent of Conde Nast staff, and reduce department budgets. According to WWD, magazines and departments with the worst performance can expect to see cuts of up to 20 percent. …
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