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Globally, brands have increased their Influencer Marketing budgets by 39%. And, no wonder. The impact of influencers on global consumer purchasing is growing, with 20%
While the federal government was taking a break, the subscription industry continued on, serving businesses and consumers alike. In this weeks Five on Friday, we
Car makers are churning out cars at a record pace — up 4.7% in December. To move this excess inventory, car makers are pushing Americans
Marketing automation across many organizations is often filled with buzzwords, poor understanding of its full capabilities, and false expectations. As such, many subscription organizations are
How do you figure out whats effective? Testing, endless testing, having a good research methodology (such as not testing multiple things in one email), and
If youre tired of hearing the political rhetoric of the federal government shutdown, weve got some interesting subscription updates to distract you. In this weeks
There is a new law enacted in Washington D.C. which will place new restrictions on businesses that sell goods or services to consumers pursuant to
Last week Lisa B. Dubrow, Esq. reported on anticipated new rules to be issued by Mastercard based on an announcement Mastercard made on January 16th,
More than 70 million Americans are now podcast listeners, and 23% of them say they would definitely pay for ad-free premium episodes. Those numbers are
TGIF. We hope youve had a good week so far and are ready for a three-day weekend! We are ready to kick things off with
