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Unboxing Videos: Viral Social Marketing Thats Perfectly Designed For Subscription Box Services

In the wider universe of influencer marketing, video bloggers who share the experience of opening a subscription box are offering those services a powerful publicity assist.

Source: Bigstock

Ten billion times a month, YouTube fans click to watch videos of everyday people opening product boxes and talking about the products inside, according to mid-2017 research cited in Fortune. Most of those vloggers are not opening subscription boxes; they are looking at one-time purchases, especially of toys and electronics. Although most of the product review videos on YouTube are not subscription box reviews, a search for "subscription box unboxing" on YouTube reveals a numbe...

 

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