February 19, 2019

CBS Reports Success with Direct-to-Consumer Platforms in Q4

CBS Corporation (NYSE: CBS.A and CBS) reports that its direct-to-consumer platforms, CBS All Access and Showtime Now, continue to see subscription growth quarter after quarter and year after year. President and Acting CEO Joe Ianniello said they are one of the company’s long-term strategies for driving growth in a February 14 earnings report. In fact, because of CBS’s success with these direct-to-consumer streaming platforms, the company is raising its target for domestic subscribers from 16 million to 25 million by 2022.

Unboxing Videos: Viral Social Marketing Thats Perfectly Designed For Subscription Box Services

In the wider universe of influencer marketing, video bloggers who share the experience of opening a subscription box are offering those services a powerful publicity assist. More than half of Americans have seen at least one vlogger video ever, and 30% watch at least one a week. In another survey, 32% of Americans say they depend on video sites such as YouTube to find out about new products. With the huge popularity of influencers who are using video to unbox products, thats an amazing opportunity for companies that sell boxes by subscription.