STATPACK: Influencer Marketing Trends 2019

Globally, brands have increased their Influencer Marketing budgets by 39%. And, no wonder. The impact of influencers on global consumer purchasing is growing, with

Globally, brands have increased their Influencer Marketing budgets by 39%. And, no wonder. The impact of influencers on global consumer purchasing is growing, with 20% to 30% of their respective audiences/followers purchasing a product.

Have you ever thought of using Influencers? Do you have the confidence that an Influencer program could yield the right ROI for your subscription business?

In this STATPACK focused on Influencer Marketing trends, you will learn how companies are leveraging Influencers, why they are using them, how they compensate and how effective they are, including:

Spending and budgeting trends of Influencer Marketing.
Strategies and tactics trends of Influencer Marketing.
Instagram Influencer Marketing trends.
YouTube and video Influencer Marketing trends.
Fashion, cosmetic & luxury Influencer Marketing trends.
Consumer perception trends of Influencer Marketing.

This STATPACK is 91 pages, editable, with 39 updated and detailed charts with reference information for your research and citations. Check out the detailed table of contents below.

1. Overview & financials

Benefits of social media marketing worldwide 2018
Goals of influencer marketing 2018
Change in influencer marketing budgets in the U.S. 2018
Role of influencer marketing worldwide 2017
Leading challenges of influence marketing in the U.S. 2017
Average spend on influencer marketing campaigns in the U.S. 2017, by vertical
Influencer marketing campaign average EMV 2016-2017
Average CPE of influencer marketing campaigns in the U.S. in 2017, by vertical

2. Strategies & tactics

Social media platforms used by social influencers as of January 2018
Ways in which U.S. influencers are involved in branded campaigns 2018
Leading methods of disclosing branded content in influencer marketing 2018
Time necessary for influencer post creation in 2017
Work monetization adoption among influencers 2017
Number of influencers U.S. marketers work with for longer periods 2018
Influencer marketing success measurement metrics in the U.S. 2017
Types of compensation U.S. influencers receive for campaign involvement 2018

3. Instagram influencers

Instagram influencer market size 2017-2019
Global Instagram influencer marketing spending 2013-2020
Instagram: number of brand sponsored influencer posts 2016-2019
Global sponsored Instagram posts 2018, by vertical
Active Instagram influencers share 2013-2018, by number of followers
Leading countries in Instagram influencer marketing 2017, by sponsored posts
Instagram: average IGC engagement rate 2017, by follower count
Instagram: average branded IGC engagement rate 2017, by follower count
Fastest-growing English-language influencers on Instagram 2018

4. YouTube & video influencers

Influencer social video posts share in 2018, by tier and platform
Blogging: frequently included media content 2018
Leading categories of products in haul influencer videos on YouTube 2018
Leading categories of products in unbox influencer videos on YouTube 2018

5. Fashion, cosmetics & luxury influencers

Fashion & beauty marketing strategies benefiting from influencer involvement 2018
Main criteria of fashion & beauty influencer selection worldwide 2018
Tactics used by global fashion and beauty marketers to engage with influencers 2018
Fashion & beauty influencer tiers seen as most effective worldwide 2018

6. Consumer perception