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I’m *so* tired of talking about Facebook. But nevertheless, here I am, writing about it for our illustrious readers, making sure you know where you
Smart subscription marketers are constantly talking about the importance of segmentation — whether it’s email lists or subscribers. And segmentation is important for hitting your
While journalists are deadline-driven, the old model of informing consumers first thing in the morning may be dying. Digital publications may need to adopt a
When trying to balance the shift from print to digital subscriptions, a number of newspaper and magazines have created print+digital bundle packages that have succeeded
Sometimes a publication just needs to close shop. Despite your best efforts to keep it alive, a market dies (who’s writing for bank tellers or
When site-hopping on the Internet, I came across this problematic overlay on the MarketingProfs site: Now, as far as overlays go, there’s nothing really wrong
I admit I missed it. Between prepping for DataContent and getting ready for our re-launch (Subscription Site Central will become Subscription Content in November), I
While the World Wide Web Consortium’s (W3C) talks to develop a blanket Do Not Track policy is falling apart, a combination of factors are leading
This past week, I had the privilege of speaking and attending DataContent 2013 in Philadelphia and hosted by SIIA and our parent company, InfoCommerce Group.
There are tried and true best practices for subscription business models, but every once in a while, a company turns the model on its head.
