Vimeo Has $40M in Revenues by Selling 400,000 Subscriptions to Users, not Viewers
While YouTube has been searching for a way to monetize its content through ads and subscriptions for audiences, Vimeo, which also got its start by proving a platform for user-generated videos, is making millions by monetizing its users not its audience. IAC revealed this week that Vimeo has 100 million unique users, and 400,000 paying subscribers to its video creation and hosting services. That’s a 0.4% conversion rate that’s allowing Vimeo to make $40 million in…
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