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For most subscription sites, having multiple revenue streams is a wise move. And while many legacy publications are used to looking to advertising dollars to
This past April, SimpleK12’s Director of Sales & Marketing, Lisa Greathouse, gave a killer presentation at our Subscription Site Summit on how this professional development
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s,
This past April, SimpleK12’s Director of Sales & Marketing, Lisa Greathosue, gave a killer presentation at our Subscription Site Summit on how this professional development
Usually, most marketers create a marketing offer, decide which channels to execute on, assemble the creative, and then monitor execution. But this is a tremendously
When you’re conducting online surveys, whether it’s for market research, customer satisfaction polls or other ends, there are a number of best practices that can
I’m *so* tired of talking about Facebook. But nevertheless, here I am, writing about it for our illustrious readers, making sure you know where you
Smart subscription marketers are constantly talking about the importance of segmentation — whether it’s email lists or subscribers. And segmentation is important for hitting your
While journalists are deadline-driven, the old model of informing consumers first thing in the morning may be dying. Digital publications may need to adopt a
When trying to balance the shift from print to digital subscriptions, a number of newspaper and magazines have created print+digital bundle packages that have succeeded
