Financial Times Chooses Mobile Over SEO for New Subscription Product. Should You?

In May, The Financial Times launched a new subscription product called fastFT, available to subscribers and registered users. But unlike most subscription content sites, FT
In May, The Financial Times launched a new subscription product called fastFT, available to subscribers and registered users. But unlike most subscription content sites, FT decided to focus on going mobile first instead of optimizing for search. The new product provides breaking market-moving financial and political stories 24 hours a day, and FT was wise to focus on mobile since that's the sort of news consumers want to digest on their phones. More importantly, new data shows that one…...

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