December 3, 2013

By Minal Bopaiah Capital New York, newly acquired by Politico, re-launched today as Capital, with a cleaner design and a “Pro” subscription offering. However, hesitant to scare of the site’s free users, Capital has not yet listed prices to its Pro subscription; instead, Capital is offering complimentary access until February to anyone who signs up. This is a brilliant strategy for sites looking to introduce paid subscriptions to an audience used to free content. The long lead time…

Capital New York, newly acquired by Politico, re-launched today as Capital, with a cleaner design and a “Pro” subscription offering. However, hesitant to scare of the site’s free users, Capital has not yet listed prices to its Pro subscription; instead, Capital is offering complimentary access until February to anyone who signs up. This is a brilliant strategy for sites looking to introduce paid subscriptions to an audience used to free content. The long lead time allows prospects to…