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By Katherine Noyes When Amazon increased the yearly cost of Prime membership in the UK from £49 to £79 a few weeks ago, there were
By Minal Bopaiah Subscription sites take note! Your direct traffic visitors are far more valuable to your bottom line than site visitors who land on
By Katherine Noyes It seems safe to say that the subscription model has proven its merit for a wide variety of online content, but if
By Katherine Noyes If there was any doubt remaining that the Internet has changed the face of home entertainment forever, the Entertainment Retailers Association on
By Minal Bopaiah Here’s a bit of advice I never thought I’d give our readers: Don’t nail down who your target audience is when launching
By Katherine Noyes Streaming video on-demand is an increasingly common part of many subscription sites — for a recent example, just see Sony’s decision to
By Minal Bopaiah By their very nature, digital subscriptions are a globalized business. Marketing to international audiences is not as difficult as it was back
By Katherine Noyes The flurry of launches continues fast and furious in the eBook subscription space. Last month we looked at Epic’s new service targeting
By Katherine Noyes Newsweek has figured prominently in the news these past few weeks for the recent rebirth of its print format, but on Wednesday
By Minal Bopaiah Usually, we try to highlight proven marketing tactics from successful subscription sites, but every once in a while, a little cross-pollination of
