LinkedIn Closes Q1 With $96 Million in Premium Subscriptions

According to recent data released by Seeking Alpha, LinkedIn generated $96 million from premium subscriptions in Q1 of this year, with an additional $274 million and

According to recent data released by Seeking Alpha, LinkedIn generated $96 million from premium subscriptions in Q1 of this year, with an additional $274 million and $104 million from the site’s Talent Solutions and Marketing Solutions programs, respectively. That leaves the company with a total of $473 million in revenue for the first quarter.Interestingly, the financial spreadsheets don’t seem to break out free versus paying users, but Seeking Alpha reports that the site had 296 million registered users by the close of the first quarter, which is a 36% year-over-year growth for the site.Given that registration base and a median subscription price of about $50/month, we estimate that about 16,000 of those 296 million registered users are then paying subscribers. (Note: this is a very quick and dirty estimate. Because of pricing tiers and churn, there’s a greater-than-usual margin of error in this estimate.) Seeking Alpha estimates that LinkedIn is garnering about $1.16 per registered user.Some other interesting data to come out of the quarterly earnings report:

  • LinkedIn had 142 million unique visits in Q1, as measured by comScore.
  • Page views during the same time period were estimated to be 11.5 billion
  • Premium subscriptions make up 20% of total revenues
  • Market Solutions and Talent Solutions make up 22% and 58% of total revenues, respectively
  • 40% of revenues are from customers outside the US

 

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