Metered Paywalls Average Conversion Rates Less Than 0.5%
In our 2013 Online Subscription Benchmark Report, we saw that the industry benchmark for free to paid subscribers for most subscription sites was between 1-3%. New data from Press+ shows that metered paywalls are getting an even lower conversion rate. An article on the Newspaper Association of America website reports that Press+ has established industry benchmarks for metered paywalls based on its 450+ clients. For most news sites using Press+, 3%-4% of site visitors hit the…
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