April 24, 2014

Case Study Lessons: Ancillary Training Helps Augment Subscription Sales for SaaS

Leave a Comment / Business Strategy, News / Minal Bopaiah

As more and more software companies transition to a subscription model, it’s great to see them adopt some of the same best practices that digital publications have known for a while. That’s the case with Bonitasoft, a business processing software company and focus of this week’s Case Study lesson. As we cover in our Case Study, Bonitasoft grew subscription revenue by 82% in 2013. But even more interestingly, the company garnered 20% of its revenue from professional…

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Bonitasoft Grows SaaS Subscription Revenue by 82% with Membership Model

Leave a Comment / Case Studies, Subscriber Only / Subscription Insider

As software companies adopt subscription models, they offer important lessons for other subscription content sites. In 2013, Bonitasoft — the makers of business process management (BPM) software — saw an 82% increase in their subscription revenue through savvy marketing tactics. In this Case Study, lead and demand generation specialist Mac McConnell spoke with us about the company’s freemium product, how a community discussion forum helps engage prospects and subscribers, and why B2B sales are best conducted with a mix of marketing automation and real-person support. Plus, discover how content syndication and “road shows” can boost your lead generation.

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Insight to drive subscription growth

April 24, 2014

Case Study Lessons: Ancillary Training Helps Augment Subscription Sales for SaaS

Bonitasoft Grows SaaS Subscription Revenue by 82% with Membership Model

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