Metered Paywalls Average Conversion Rates Less Than 0.5%

In our 2013 Online Subscription Benchmark Report, we saw that the industry benchmark for free to paid subscribers for most subscription sites was between
In our 2013 Online Subscription Benchmark Report, we saw that the industry benchmark for free to paid subscribers for most subscription sites was between 1-3%. New data from Press+ shows that metered paywalls are getting an even lower conversion rate. An article on the Newspaper Association of America website reports that Press+ has established industry benchmarks for metered paywalls based on its 450+ clients. For most news sites using Press+, 3%-4% of site visitors hit the…...

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