May 1, 2014

I hate buzzwords. Which is why Subscription Content was late to cover the marketing automation fad. But after sufficient research, and a great video tutorial on marketing automation by Brad Mehl, it’s become clear to me that marketing automation is a powerful tool for subscription marketers. Nevertheless, buzzwords predominate the marketing information space. So in the interest of both showing you how marketing automation can help you sell more digital subscriptions and pulling the veil off…