Case Study Lessons: How to Get Bloggers to Promote Your Subscription Launch

One Friday afternoon, business coach Justin Lukasavige had an idea for a paid newsletter that offers practical tips and sample topics for bloggers. Six days later, he had a site and email system finished to begin registering paid subscribers for the newsletter, called Need a Topic. This week's exclusive Subscription Site Insider Case Study reveals the secrets of that rapid launch, with practical advice that could help any subscription site test a similar low-overhead project. Along…

Why the Epsilon Email Breach Might Hurt Online Subscription and Membership Sites

Last week the email marketing company Epsilon announced it had suffered a security breach that exposed an as-yet unknown number of personal email addresses to hackers. While Epislon and many of its affected clients - including Capital One, US Bank, LL Bean Visa Card, Citi, and JP Morgan Chase - were quick to reassure customers that the hackers gained no other sensitive information such as credit card numbers, this breach could still have big repercussions…

Popular Science Sells 10,000 iPad App Subscriptions

Popular Science recently sold the 10,000th subscription for its iPad application, which launched six weeks ago.Those subscribers are paying $14.99 a year's worth of monthly editions-- $2 more than a $12.99 print subscription. Popular Science also sold 2,500 individual copies of the March edition of the iPad app at $4.99 each, according to a report in Ad Age. Other publishers have hesitated to offer iPad subscriptions because of concerns about Apple's terms, which include taking a…

Case Study Lesson: Browser-Based Mobile Publications – An Alternative to Subscription Apps

Apps aren't the only game in town when it comes to mobile publishing. And if the prospect of developing unique apps for multiple platforms seems too daunting, you might consider creating browser-based mobile publications instead.That's one of the big takeaways from this week's Subscription Site Insider Case Study on Nomad Editions, the new mobile publishing venture launched by media industry veteran Mark Edmiston. Nomad has created five subscription-based weekly magazines designed to be viewed on any…

PCI Council De-Lists Mobile Payment Applications While it Formulates Standards

In March, the PCI Security Standards Council de-listed several mobile payment applications that had previously been approved as PCI compliant. The move comes as the PCI Council works to develop security standards for mobile payment applications, which could take several months and leave subscription sites that want to accept mobile payments exposed to compliance risks. VeriFone is one of the mobile payment apps recently de-listed, according to a report by StorefrontBacktalk. It's unclear how many other…

Glenn Beck’s Post-Fox Career: Subscription Site Mogul?

Fox News Channel talk-show host Glenn Beck is developing subscription-based online TV programs that could be the precursor to a full-fledged premium video site or cable channel planned for after his contract with Fox expires at the end of 2011. Beck's production company has been staffing up and expanding its roster of web TV shows offered as part of the Insider Extreme membership plan on Beck's website. The site also simulcasts Beck's three-hour radio show and…

Case Study Lesson: Finding Internal “Champions” for Site License Sales

If you're selling site licenses for your online subscriptions, your best marketing person probably isn't on your team - it's someone within the organizations you're targeting.That's one of the big lessons from this week's exclusive Subscription Site Insider Case Study on BuildingGreen.com, which offers a suite of subscription products for architects and designers in the sustainable building industry. BuildingGreen President Nadav Malin told us that site licenses account for 30% of the company's subscription revenues, with…

Case Study Lesson: Low-Risk Growth Through Content Licensing

For this week's Subscription Site Insider Case Study we interviewed David Foster, CEO of Business Valuation Resources, for a in-depth look at how the company has tripled revenues by diversifying its product mix and target audiences. One of the secrets of BVR's growth strategy: Licensing other people's content. Foster explained that licensed content now accounts for 35% of annual revenues. Although he was initially wary of content licensing, he's come to see the practice as a low-cost, low-risk way to…

Case Study Lesson: Profiting With Gift Subscription Offers & Groupon Campaigns Year Round

We recently interviewed BookSwim co-founder George Burke for Subscription Site Insider's newest Case Study on how his team developed a profitable book-renting subscription site.Word-of-mouth and savvy media relations drive most of the site's new subscriptions, but the team also found a strong market for gift subscriptions and have developed several ways to market them on the site itself and in outbound campaigns. The key lesson is that online subscriptions and membership sites make great gifts -- and you can…

Case Study Lesson: How to launch a Separately Branded Version of Your Subscription Service for a Different Target Market

If your subscription content is perfect for two very different target markets, it's better to create separate brands for each rather than trying to create one service that meets both group's needs. That's one of the big takeaways from this week's Subscription Site Insider Case Study, which offers a behind-the-scenes look at how the stock-photo site Fotolia launched an entirely new subscription-based service called PhotoXpress aimed at a different target audience. PhotoXpress was created initially as a…

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