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June 1, 2015

Classmates.com & FTD Pay $11 Million Settlement for Deceptive Practices

Leave a Comment / Business Strategy, News, Subscriber Acquisition, Technology /

Twenty-two states allege that FTD and Classmates.com took advantage of their customers through deceptive billing and advertising practices, said FOX4KC.com last week. The companies will pay $11 million in settlement costs to avoid litigation. According to a spokesman for the Kansas Attorney General Derek Schmidt, an investigation uncovered that FTD and Classmates.com shared confidential customer information, including credit card data, with a third-party marketing company. That marketer then promoted other businesses including travel rewards programs and…

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BOB.tv Succeeds One Alliance at a Time. And No Cat Videos.

Leave a Comment / Auto-renew Subscription, Business Operations, Business Services, Business Strategy, Case Studies, Learning and Training, Memberships, News, Product Development, Revenue and Sales, Subscriber Only /

“BOB” stands for “Best Of Business” and BOB.tv was established to deliver premium knowledge content to industry practitioners. The company leverages a subscription-based learning platform, aggregating high-value content used by professionals to build skills and stay abreast of industry knowledge. In this case study, learn why Tony Lorenz, Founder & CEO of Bob.TV, decided to focus on video content and how he has grown was BOB.tv; via innovative partnerships with respected industry associations to deliver content to — and beyond — it’s professional member base. Still in early-growth phase, BOB.tv has hit upon a unique, scalable model for success that we can all learn from.

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