Two Lessons for Subscription Companies from Re/code Sale

Last week Vox Media acquired Re/code, an 18-month-old tech publication founded by Kara Swisher and Walt Mossberg, former writers for the Wall Street Journal.

Last week Vox Media acquired Re/code, an 18-month-old tech publication founded by Kara Swisher and Walt Mossberg, former writers for the Wall Street Journal. The deal was an all-stock transaction worth between $15 and $20 million, according to Business Insider. While some critics are quick to dub Re/code a failure much like Gigom, Swisher doesn't see it that way. "I think we did a great job with the journalism and the brand, but you have to…...

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Filed in Business Strategy, Mergers and Acquisitions, News, Subscription Apps

Dana E. Neuts

Dana Neuts is Subscription Insider's Editorial Director, covering our daily subscription news as well as member features, case studies, premium content, and reports. Dana is also a writer, editor, marketer and communications professional. Her work has appeared in AARP Bulletin, The Seattle Times, Seattle Business, 425 Business, 425 Magazine, South Sound Magazine, Northwest Travel and more. Her specialties include business writing, community news, senior issues, travel and, of course, subscriptions!