TuYo will be the next player to enter the over-the-top (OTT) TV subscription service market, said the Latin Post. Targeting Millennial Latinos, TuYo, which is built and owned by Latinos, plans to launch in July. The Latin Post reports that TuYo will include free and paid content, on-demand in both English and Spanish.Viewers may choose from select channels of curated content or create their own from a myriad of reality shows, TV programs, music, movies, sports, documentaries, telenovelas, gaming, news and more. Initial partners with TuYo are Latin World Entertainment, World of Wonder, VIP 2000, Dhana Media and Great Glass Productions. TuYo will be viewable via AppleTV, Roku, Google Chrome and Firefly as well as smart TVs and DVD players.Pete Salgado, executive producer of the viral reality series “I Love Jenni” and former manager for the late Jenni Rivera, is TuYo’s founder and CEO. In an interview with MultiChannel News, Salgado said this about the new streaming video service:”TuYo was created to expand the content options for audiences and creators on digital broadcast networks today. We have cultivated the best in programming and entertainment in Spanish and English, creating an opportunity for new and established talent and production partners to showcase the best in one-of-a-kind content serving an immediate viewing audience. We know that we have created a vital platform that delivers the best in bilingual content to a marketplace that has been waiting for this mix in one of the most-discussed platforms.”Mari Urdanete, vice president of programming and creative, further explained TuYo’s vision:”TuYo is the first Hispanic broadcast platform that includes talent in its business model, giving creators of all languages the opportunity to develop the in-house content that they’ve always dreamt of. It is content for a new generation of bilingual audiences.”TuYo will compete with other providers like Sling TV and Yaveo for Latino audiences, who are already in the OTT marketplace, as well as Pongalo, which is expected to launch this summer.Insider Take:Every month it seems we are hearing about a new OTT service attempting to make its way into the streaming video marketplace. As we noted in our May 21 post about CBS All Access, the OTT market is going to become saturated quickly, with providers looking for their share of viewers from the cord-cutting and cord-never crowd.It looks like TuYo is going for a specific niche, much like WWE Network and NBCUniversal, rather than catering to a more general audience like CBS All Access, HBO, Hulu and Netflix do. With anticipated competition from a soon-to-be vast sea of competitor, targeting a niche audience may be the key to TuYo’s success.