It all began one morning in 2011, when Tony Lorenz had breakfast with Chris Brown, with the National Association of Broadcasters, and other association leaders.  Over coffee and bagels, they discussed the relatively new concept of the digital event - a trade show and/or educational event held only, or simultaneously, online.  They speculated that, despite the resistance they were seeing from some association executives, the market was going to push everyone to include digital options in the futu...