Videos of satisfied subscribers or members on your site can help you raise conversion rates and improve account lifetime value. Why? Truth is, anyone can write up a fake customer testimonial and post it to their site. Due to the "in-the-moment" nature of video testimonials, there is an extra layer of authenticity that will help to convince potential subscribers that your product or service is of value. Plus, most visitors to your site would prefer to watch a short video than read your value prop...