No, this is not about online dating.  I am referring to the growing use of consumer scores to help companies determine how much time and energy to invest with individual customers. We're all familiar with credit scores that yield a single number meant to reflect how dependably you pay your bills. A high credit score can mean easy access to credit, often at lower interest rates that reflect your low re-payment risk. A poor credit score can mean limited access to credit and loans, in addition to h...