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How to Successfully Innovate in B2B and B2C Publishing … In One Market

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A recent article in Forbes offers a very thoughtful interview with Marvin Shanken, founder of the eponymous M. Shanken Publications, a company best known for its titles such as Wine Spectator and Cigar Aficionado. Marvin Shanken is more than a successful publishing entrepreneur. He's also a true industry innovator. He has started publications that were mocked at launch because nobody thought they had a chance (before they went on to achieve remarkable success). He blends B2B and B2C publishing s...

 

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Russell Perkins

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