Numerous online marketing trade associations have announced their latest initiative to bring structure and transparency to an industry that can only be called the Wild, Wild West of the data world: online audience data. Their approach offers some useful lessons to data publishers. At their brand-new one-page website (www.datalabel.org) this industry coalition is introducing its "Data Transparency Label." In an attempt to be hip and clever, the coalition has modeled its data record on the familia...