Minal Bopaiah

A number of subscription sites — particularly those specializing in online learning — have discovered the effectiveness of free Webinars for converting prospects. But did you know that non-attendees — the prospects that sign-up but can’t login in the day of the actual Webinar for whatever reason — may be your best leads? SimpleK12 — a subscription site for online teacher training — found this out serendipitously, according to Lisa Greathouse, Director of Sales & Marketing…

A new study by Epsilon found that autoresponders — or email messages triggered by consumer action — got higher open rates than “business as usual” emails. The autoresponders  (aka triggered emails) included welcome and thank-you messages, save attempts for cart abandons, and order confirmation, and got an overall open rate of 27.4%. Epsilon’s study analyzed data from 7.3 billion emails sent in Q4 of 2012, across multiple industries and approximately 170 of Epsilon’s clients. While the research…

A strategically-timed phone call can significantly improve your retention and renewal rates, says Randy Greenberg, principal at Green & Associates. Greenberg was generous to speak to Subscription Site Insider’s audience for nearly an hour this past week about how to conduct telemarketing for online subscription sales. While your current customers are the easiest (and usually most profitable) pool of candidates to convert (either to a new subscription or a longer term), Greenberg also spoke about how…