Minal Bopaiah

As we’ve discussed before (and detailed in our Retention Handbook), there are some easy best practices when it comes to email marketing: Create a clean list with double opt-ins, have a welcome series for new members, A/B test your subject lines, make sure the first email contains nuts and bolts information, etc. But what do you do when you’ve implemented all the best practices and you still think you have room for improvement? Michael McCurdy of TestingMom.com…

One of our favorite best practices is to trigger “save attempts” on site visitors that abandon your shopping cart for online subscriptions or other paid content products. But knowing when and how to initiate these save attempts requires finesse and a certain amount of restraint. That’s why we’re happy that Tod Cooperman, President of ConsumerLab.com, will be speaking on this important topic at Subscription Site Summit. ConsumerLab set up its “save attempts” protocol a year ago. At…