NYT’s Ad Tool Lets Publishers Link Ads to Content Posted on Social Media

While we usually don’t cover advertising, it’s clearly a revenue stream for a significant portion of subscription publications (just check out the chart below
While we usually don't cover advertising, it's clearly a revenue stream for a significant portion of subscription publications (just check out the chart below from our newly released Online Subscription Benchmark Report). That's why we thought many paid content executives would be keen to know that The New York Times has released its ad tool Ricochet for use by other publishers (Forbes and The New Yorker have already signed on), and the tool could help raise…...

Hello There!

This premium content is exclusively reserved for Subscription Insider members.

Want access to premium member-only content, plus conference discounts and other benefits? We deliver the information you need for improved decision-making, skills, and profitability.

Already subscribed? Log in below.

Share on facebook
Share on twitter
Share on linkedin
Share on email

Up Next

Don’t miss the latest subscription news. Sign up for updates now!

Search this site

Upcoming events

Keep ahead of your competition

Register now for our weekly subscription news round-up

  • This field is for validation purposes and should be left unchanged.