Minal Bopaiah, Author at Subscription Insider

FT Sees Subscription Sales Beating Ad Revenues; Dodges Apple App Charge

Leave a Comment / Business Strategy, FInance, Subscriber Only / Minal Bopaiah

Need to shut up a friend or colleague who insists subscriptions will never be a significant portion of your revenues? Well, here’s some good news out of the U.K. that may just do the trick.The Financial Times (FT) just announced on Monday that it expects its subscription and cover price sales to overtake its print advertising revenue this year. According to Reuters.Digital subscriptions currently make up only 30% of subscription sales at FT (I suspect it’s…

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Could the End of Credit Cards Be a Good Thing for Subscription Sites?

Leave a Comment / Subscriber Only / Minal Bopaiah

A small 12-person start-up in Des Moines, Iowa is creating a lot of buzz recently with their mission to kill credit cards.Dwolla lets consumers pay bills and make purchases with the cash in their bank account when shopping online, a previously credit and debit-only platform. According to Business Insider owner and founder Ben Milne started Dwolla after losing $55,000 a year in interchange fees while running his first start-up.By networking with financial institutions, Milne was able…

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Lessons From the NY Times and the Economist on Cyber Monday Promotions

Leave a Comment / Subscriber Acquisition, Subscriber Only / Minal Bopaiah

At 7:30am ET this morning, The Economist blasted a 75% off sale for Black Monday (aka Cyber Monday) to its email list of former subscribers and top prospects. The New York Times is also running a Black Monday sale on, offering 50% off Times Digital gift subscriptions. The offer, featuring a great vanity url – NYTimes.com/cybermonday – ran as a full page ad in the first section of this Sunday’s print edition. In both cases, the…

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How a Niche Business Information Publisher Uses Conversion Optimization Strategies to Maximize Profits

Leave a Comment / Business Media and Publishing, Case Studies, Learning and Training, SaaS and Cloud Services, Subscriber Only / Minal Bopaiah

Since launching its web-based business in 1998, BLR-Business & Legal Resources has come a long way in converting visitors into subscribers online. Starting with basic testing in the early 2000s and graduating to more advanced, segment-based testing during the past four years has helped BLR hone offers and page design to get high conversion rates.

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Insight to drive subscription growth

Minal Bopaiah

FT Sees Subscription Sales Beating Ad Revenues; Dodges Apple App Charge

Could the End of Credit Cards Be a Good Thing for Subscription Sites?

Lessons From the NY Times and the Economist on Cyber Monday Promotions

How a Niche Business Information Publisher Uses Conversion Optimization Strategies to Maximize Profits

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