Since Google is constantly changing its search algorithms, it’s a good idea to evaluate your SEO practices at least once a year, with an eye for including new tactics that can improve your search rankings.

And while Google is still the dominant search engine, Bing has been on the rise. That’s why Subscription Site Insider just released an article on Advanced SEO Tactics for Subscription Sites that specifically lists the differences between the two major search engines.

One of the most noticeable difference is that Bing values backlinks less by anchor text more. That means that you’ll want to choose anchor text that’s keyword rich. For example, you’ll want to download the How-To on Advanced SEO Tactics for Subscription Sites, not click here. (Get it?)

Of course, social media rankings are taking on a greater role in search rankings as well. We’ve previously written about how paid content sites can optimize their rankings on Facebook’s Graph Search (even though the platform is still in beta), but you’ll want to read the full How-To to see how YouTube and Google+ are affecting your search rankings.