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Dana E. Neuts

Dana Neuts is Subscription Insider's Editorial Director, covering our daily subscription news as well as member features, case studies, premium content, and reports. Dana is also a writer, editor, marketer and communications professional. Her work has appeared in AARP Bulletin, The Seattle Times, Seattle Business, 425 Business, 425 Magazine, South Sound Magazine, Northwest Travel and more. Her specialties include business writing, community news, senior issues, travel and, of course, subscriptions!

Dana E. Neuts

Five on Friday: Successful CEOs, Strategies and Subscription Jobs

Auto-renew Subscription, Business Media and Publishing, Business Operations, Business Services, Business Strategy, Consumer Services, News, Product Development, Revenue and Sales, SaaS and Cloud Services, Subscriber Acquisition, Subscriber Only, Subscription Business Marketing /

In this weeks Five on Friday, The SaaS Report shares the top 50 SaaS CEOs of the year, CIO offers six strategies for smart digital publishers to use to monetize their content, Shopify tells us how to land our business in the press with six tactics and five tools, Forbes explains how successful CEOs use LinkedIn to kickstart their business, and last but not least, we share five top subscription jobs found on LinkedIn.

Five on Friday: Successful CEOs, Strategies and Subscription Jobs Read More »

10 Strategies to Promote Your Subscription Brand with Influencer Marketing

Auto-renew Subscription, Best Practice and How To, Business Services, Consumer Services, Revenue and Sales, Subscriber Acquisition, Subscriber Only, Subscriber Retention, Subscription Boxes, Subscription Business Marketing /

The idea of influencers is not a new one. In fact, theyve been around for decades, often times in the form of a celebrities as company spokespeople. Remember Brooke Shields and her Calvins? O.J. Simpson for Hertz? William Shatner for Priceline.com? Joe Dimaggio and his Mr. Coffee? Those are all examples of influencers. The marketing world has evolved since then, but instead of having spokespeople, brands, including subscription companies, are now using (paid) influencers to promote and share their products and services. It is a subtler, but more meaningful approach. Lets take a closer look.

10 Strategies to Promote Your Subscription Brand with Influencer Marketing Read More »

Cheddar TV Brings Its Tech and Business News Broadcast to Radio

Auto-renew Subscription, Business Media and Publishing, Business Operations, Business Services, Business Strategy, Consumer Services, Entertainment and Streaming, Freemium, Industry Announcements, News, Product Development, Revenue and Sales, Subscriber Acquisition, Subscriber Retention, Subscription Apps /

Cheddar TV, the streaming TV network for millennials, is growing. Last week the company announced it is taking its tech and business news show to the airwaves. Cheddar is partnering with iHeartRadio, SiriusXM, TuneIn, Amazon Alexa and Otto Radio to share its daily show from the trading floor of the New York Stock Exchange, news segments, top clips and market updates. The new Cheddar Radio content will range from headline stories to full simulcasts of live Cheddar programming. Mashable reports that Cheddar will make money from the radio deals on its branded content and a revenue share from advertising.

Cheddar TV Brings Its Tech and Business News Broadcast to Radio Read More »

Adblock Plus Wins Rulings in Three Separate Appeals by Publishers

News, Regulation and Compliance, Revenue and Sales /

Adblock Plus and parent company Eyeo are victorious in German courts once again, this time winning in three separate appeals by publishers RTL Interactive, ProSiebenSat.1 and Sddeutsche Zeitung. The appellate court in Munich, Germany upheld the previous rulings by Munich district court in each of the three cases against Adblock Plus. According to ZDNet, RTL Interactive and ProSiebenSat.1 have the option of taking their appeals to German’s highest court, the federal constitutional court of Karlsruhe.

Adblock Plus Wins Rulings in Three Separate Appeals by Publishers Read More »

MoviePass Switches from Tiered Pricing to a $9.95 Monthly Subscription

Auto-renew Subscription, Business Strategy, Consumer Services, Industry Announcements, Mergers and Acquisitions, News, Paywall, Product Development, Subscriber Acquisition, Subscription Apps /

MoviePass is trying a new business model on for size, reports Business Insider. This time around MoviePass is offering an unlimited subscription plan for $9.95 a month, allowing subscribers to see one movie a day, except IMAX and 3D movies. There are a few caveats though. The theater must be in the United States, it must accept debit cards, and the subscriber must have an iPhone or Android phone to use MoviePass.

MoviePass Switches from Tiered Pricing to a $9.95 Monthly Subscription Read More »

Google Reaches Out to Publishers with New Tools

Auto-renew Subscription, Business Operations, Business Services, Business Strategy, Industry Announcements, Metered Subscription, News, Paywall, Product Development, Revenue and Sales, SaaS and Cloud Services, Subscriber Acquisition /

Google is reaching out to publishers with new tools to try to earn their favor – and to compete with Facebook, reports Bloomberg. The first tool being tested is a new version of an old Google tool called ‘First Click Free,’ and it lets readers access articles from subscription publications they’ve found through Google searches. According to a Google support page, it is a way to ‘meter’ users who access paid content through Google news or a Google search. Bloomberg says that Google’s other tools will focus on online payments and the ability to target possible subscribers. By doing so, Google shows publishers it can be a partner as well as a competitor.

Google Reaches Out to Publishers with New Tools Read More »

This Week’s Subscription News: TuneIn, Tennis and Trending News

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In this week’s subscription news headlines, the Women’s Tennis Association launches an over-the-top streaming subscription service, Scribd buys 30 magazines, and Amazon starts a new ‘Instant Pickup’ service to allow online shoppers to pick up essentials at select locations within minutes of ordering. Also this week, Facebook tests a Trending News Section on mobile, Vitamin Shoppe launches a subscription service to facilitate product discovery, and GoDaddy and Google boots white supremacist and neo-Nazi website The Daily Stormer for violating terms of service.

This Week’s Subscription News: TuneIn, Tennis and Trending News Read More »

Online Radio Company TuneIn Raises $50 Million to Expand Programming

Auto-renew Subscription, Business Operations, Business Strategy, Consumer Services, Entertainment and Streaming, Freemium, Industry Announcements, News, Product Development, Revenue and Sales, Subscription Apps /

Online radio company TuneIn has raised $50 million in new capital to pay for original programming including podcasts and music shows, as well as pay for rights to broadcast live sporting events, says Bloomberg. Lead investors in this funding round were venture capital firms Comcast Ventures, IVP (Institutional Venture Partners) and Marker LLC. Additional investors include Causeway Media Partners, Expanding Capital, General Catalyst and Sequoia Capital, according to Crunchbase. To date, TuneIn has raised a total of $140 million.

Online Radio Company TuneIn Raises $50 Million to Expand Programming Read More »

Quarterly Financial Round-Up for Aug. 18, 2017, Part 2

Auto-renew Subscription, Business Operations, Business Services, Business Strategy, Consumer Services, Entertainment and Streaming, FInance, Industry Announcements, Mergers and Acquisitions, News, Product Development, Regulation and Compliance, Revenue and Sales, SaaS and Cloud Services, Subscription Apps /

This quarterly financial round-up is a continuation of last week’s article when we reviewed Activision Blizzard, Alarm.com, CBS, Etsy and IAC. This week we’re featuring quarterly financial results from Apple, DISH Network, Onvia, SiriusXM and Tronc. Highlights among these companies include Apple’s net income of $8.7 billion and a $2 million donation in the wake of last week’s violence in Charlottesville, and SiriusXM’s subscriber base exceeding the 32 million mark.

Quarterly Financial Round-Up for Aug. 18, 2017, Part 2 Read More »

Five on Friday: Subscription Boxes, SaaS and SEO

Auto-renew Subscription, Business Services, Business Strategy, Consumer Services, Free Subscription, Freemium, News, Product Development, Revenue and Sales, SaaS and Cloud Services, Subscriber Acquisition, Subscriber Only, Subscription Apps, Subscription Boxes, Subscription Business Marketing /

This has been a difficult week in America, no matter which side of the aisle youre on. Setting aside unfortunate tragedies and politics for a few minutes, we bring you five short reads to start your weekend. In this weeks Five on Friday, Julian Hayes II suggests four morning habits that will start your day out right, PYMNTS talks about the growing popularity of subscription boxes, Janet Driscoll Miller shares SEO tips for SaaS companies for Search Engine Land, Tribute Media tells us what four things our websites must do to capture the attention of readers, and Hubspot tells us about the five hottest message apps to use for marketing.

Five on Friday: Subscription Boxes, SaaS and SEO Read More »

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