Dana E. Neuts

Dana Neuts is Subscription Insider's Editorial Director, covering our daily subscription news as well as member features, case studies, premium content, and reports. Dana is also a writer, editor, marketer and communications professional. Her work has appeared in AARP Bulletin, The Seattle Times, Seattle Business, 425 Business, 425 Magazine, South Sound Magazine, Northwest Travel and more. Her specialties include business writing, community news, senior issues, travel and, of course, subscriptions!

Dana E. Neuts

Five on Friday: Convenience, Complacency and Competition

Before we head into the Easter weekend, we have some great Five on Friday features for you to check out. PSFK tells us how beverage brands like Ugly Drinks are using subscriptions to attract customers, The American Genius explores whether the convenience of subscriptions is making consumers complacent, Forbes explains why $1.5 billion startup Asana ditched internal emails, Apple Music overtakes Spotify in terms of paid U.S. subscribers, and Shopify shares five ways to grow your email list.

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Tabloid National Enquirer Is For Sale – Is It a Bargain or a Bad Idea?

Last week, American Media, Inc. confirmed that the rumors are true – supermarket tabloid National Enquirer is up for a sale, including its U.S. and U.K. editions, along with AMIs Globe and National Examiner brands. Is this a bargain or a bad idea? According to an April 10 news release, AMIs board has done a strategic operational review and decided it is exploring strategic options to tell the tabloids. AMI also owns Us Weekly, Mens Journal, OK!, In Touch, Muscle & Fitness and other media assets, and it has been growing its experiential marketing and events division and will focus on those businesses instead.

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Netflix Stock Ebbs and Flows After Q1 2019 Earnings Report

Investors remained fickle after hearing Netflixs (NASDAQ: NFLX) first quarter earnings report yesterday, with Netflix stock ebbing and flowing since late last week. The report, however, had much to celebrate including revenue of $4.5 billion, a 22.2% increase year-over-year, and the highest quarterly paid net new additions in company history. During the first quarter, Netflix added net new members of 9.6 million, a 16 percent increase over the prior year.

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Ridesharing Company Uber Files for IPO

We ignite opportunity by setting the world in motion, says Uber in its filing for an initial public offering with the Securities and Exchange Commission last Thursday. The 10-year-old company is ready to move to the next level by making itself available on the stock exchange. As it does so, the rideshare companys CEO, Dara Khosrowshahi, who replaced founder and ex-CEO Travis Kalanick, admits there were missteps along the way. He also commits himself to treating customers, colleagues and cities with respect, and he vows to the run the business with passion, humility and integrity.

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YouTube TV Adds 8 Discovery Channels and Raises Prices $10 a Month

Last Wednesday, YouTube announced some changes to its two-year-old live TV service, including a price increase and more content to bring customers the best possible service. Effective immediately, new subscribers to YouTube TV will pay $49.99 a month for the skinny bundle, after a 14-day free trial. Existing subscribers will see the price increase in their next billing cycle after May 13. For many, the price increase equates to $10 a month, unless you pay via Apple. Those users will pay $54.99 a month to account for Apples percentage of the subscription fee.

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Weekly Subscription News: Reboots, Rentals and Runways

In this weeks subscription headlines, rumor has it that Microsoft is working on Xbox Game Pass Ultimate that will merge its subscription gaming services, Rent the Runway adds childrens clothing to its monthly subscriptions, and Financial Times hits 1 million paying readers. Also this week, Discovery launches new non-fiction video streaming, MoviePass faces competition, and Facebook considers paying publishers for their news content.

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2Checkout Report Shows Subscriptions Grow to 77 Percent of Total Sales

Earlier this week, monetization platform 2Checkout released its Q1 Benchmark Report on Digital Commerce Trends in Software and Online Service Sales. The information in the report comes from millions of global transactions using the 2Checkout platform between March 2018 and February 2019. According to the report, subscription-based products and services now represent 77 percent of total sales volume, compared to 76 percent in 2018 and 75 percent in 2017.

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Five on Friday: SEO, SVOD and Subscription Models

In this weeks Five on Friday, ABC explores why more businesses are adopting the business model, The Guardian sets an ambitious goal to reach 2 million subscribers by 2022, PC Mag takes a look at the factors consumers consider when choosing a streaming video on demand service, CBS proceeds cautiously as it slowly rolls out CBS All Access internationally, and Hubspot shares top tips for creating SEO-friendly landing pages from Hubspot.

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FTC Takes a Bite Out of UrthBox Snacks for Deceptive Business Practices

Last week, the Federal Trade Commission took a bite out of healthy snack box company UrthBox and CEO Behnam Behrouzi, when it settled a complaint with the FTC for deceptive business practices. In the nine-page complaint, the FTC alleges the San Francisco-based company failed to disclose that customers were given incentives in exchange for positive online reviews, and they did not adequately disclose key terms of their free trial auto-renewal program to new customers. UrthBox will pay $100,000 to the FTC to compensate customers deceived by the free trials.

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MNG Asks Gannett Shareholders to Support Its Board Candidates

MNG Enterprises Inc., parent of Digital First Media, continues its takeover attempt of Gannett, the owner of more than 100 media properties and related businesses, including USA Today, Detroit Free Press, AZCentral, IndyStar and ReachLocal. USA Today reports that MNG has mailed proxies to shareholders, asking for them to support MNGs six nominees to Gannetts board of directors. This is MNGs latest attempt to acquire Gannett, after the company rejected its unsolicited proposal to buy Gannett for $12 per share.

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