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February 22, 2020

Newspapers on counter showing subscription business headlines

Weekly Subscription News: Learning, Lingerie and Luminary

Auto-renew Subscription, Business Operations, Business Services, Business Strategy, Consumer Services, Entertainment and Streaming, Freemium, Learning and Training, News, Product Development, Revenue and Sales, SaaS and Cloud Services, Subscription Apps, Subscription Boxes /

This week’s subscription headlines cover everything from annual learning subscriptions by Coursera and potentially deceptive business practices by Rihanna’s lingerie line to testing subscription bundles and offering free content to nonsubscribers. In addition, Birchbox lays off workers (could this be a trend?); Luminary is expanding globally, which could create podcasting wars; and Downing Street wants BBC to switch to a subscription model.

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Subscription Price Optimization: Six Tactics to Get It Right

Best Practice and How To, Paywall, Subscriber Acquisition, Subscriber Only /

One of your more difficult tasks as a subscription business owner is optimizing your price so you can realize the maximum life time value and profitability. Finding the pricing that works best for your business requires a consideration of many factors, including price testing, site design and sale pricing. In this best practice article we walk through six tactics to get your testing started on the right track.

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