You have set your subscription price, now what? Now one of your more difficult tasks as a subscription business owner is just beginning: Optimizing your price so you can realize the maximum lifetime value and profitability.  Of course there is no single, or correct, answer. Said another way, finding the pricing that works best for your business requires a consideration of many factors, including price testing, site design and sale pricing. Remember from our previous article, Six Concepts for Pri...