The Customer Lifetime Value (CLV) concept has been around forever. Whats changed recently is increasingly easy access to a wide variety of input datasets (a/k/a/ signals) that work to increase the precision of these scores. CLV scores are increasingly used by companies to determine how they will interact with their customers. Russell Perkins explains.
Customer Lifetime Value Scoring: Using CLV To Rate Subscribers Read More »
Voyage, a new subscription-based luxury travel platform and magazine, launched earlier this month. Published by Sienna Charles Travel, an elite travel agency catering to celebrities and executives, Voyage offers subscribers two seasonal issues of Voyage Magazine, a summer newspaper and biweekly digital newsletters. For $750 a year, subscribers will also receive a custom-designed destination guide for the location of their choice and invitations to exclusive Voyage-branded events.
Sienna Charles Launches Subscription-Based Luxury Travel Magazine Read More »
