April 3, 2017

Digital Magazine Subscription Service Readly Announces Deal with AT&T

Readly, an all-you-can-read subscription service for digital magazines, has just announced a new deal with AT&T. As part of AT&T’s customer appreciation program THANKS, eligible wireless customers will get exclusive access to Readly Select, giving them free, limited-time access to four digital magazine titles per month on up to five devices. Customers can choose from 2,000 U.S. and international magazine titles, and get access to both current and archived issues. Customers can also change their selection each month.

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Organic Search for Publishers: Why Segmentation and Voice are Important

In part two of Organic Search for Publishers, Kevin Novak walks through why segmentation of your subscribers (and prospects) and talking to them in their own voice are so important to an effective organic search strategy. In Organic Search for Publishers: Why Segmentation and Voice are Important, you will learn how why its imperative to get beyond internal thinking that can create false target segments and related content that true customers will not identify with. You will also understand why looking eternally to understand the vocabulary and nuances of how each segment communicates and finds information will be a key cornerstone to your organic search program.

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