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February 12, 2016

Weekly Subscription News Round-up for Feb. 12

Leave a Comment / Business Strategy, FInance, Magazines, Mergers and Acquisitions, News, Payment Processing, Paywall, Revenue and Sales, SaaS and Cloud Services /

Year-end financials are beginning to roll out, so there is a lot of subscription news in this week’s headlines. In addition, Wired is offering a subscription option to users of ad blockers, HBO Now is seeing some growth less than a year in, and you can subscribe to an “all you can download” apps subscription club. Other featured topics include SaaS, native ads, cost cutting and one-click checkout

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World of Warcraft Movie Could Attract a New Wave of Subscribers

Leave a Comment / Auto-renew Subscription, Business Strategy, Consumer Services, Industry Announcements, Mergers and Acquisitions, News, Product Development, Subscriber Acquisition, Subscription Gaming /

In June, Blizzard Entertainment will release “Warcraft: The Beginning,” a movie based on World of Warcraft (WoW), a massively multiplayer online role-playing game, and the developer is hoping it will attract a new wave of subscribers to the popular game, reports Master Herald. In fact, to build up excitement for the movie and the game, Blizzard Entertainment is considering giving away WoW expansions with the Ultimate Movie Edition.

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Five on Friday: The Value of Freemium Content, Appetite for Long-Form Content and More

Leave a Comment / Business Operations, Consumer Media and Publishing, News, Product Development, Revenue and Sales, Subscriber Acquisition, Subscriber Only, Technology /

This week’s Five on Friday defines the value of Freemium Content, the demand for Long form Content, Startup Stash, Increasing Facebook Clicks, and Sales Persistence.

Five on Friday: The Value of Freemium Content, Appetite for Long-Form Content and More Read More »

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